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      新聞動態

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      什么樣的網站建設內容適合現在的搜索引擎和用戶

      更新時間:2019-03-08 點擊數:1625

      什么樣的網站建設內容適合現在的搜索引擎和用戶?搜索引擎想要什么樣內容展現給用戶,而用戶又希望看到什么樣的內容,這個都需要我們運營人員去不斷研究的,做網站建設并不是隨便做好就行,還須從用戶的角度出發布局以及填充內容。

      一般用戶搜索什么那便是搜索引擎想要的內容,我們可以通過下拉詞、相關詞、百度指數、關鍵詞挖掘工具等等一切關鍵詞相關的數據來分析用戶到底更傾向哪些詞,在網站建設中可以根據這些數據分析出該放什么樣的內容在網站上。

      互聯網頁面數量每天都在增加,搜索引擎也會增加索引的數量,其中不乏一些低質內容影響了搜索引擎給予用戶最好的展現結果。這些低質內容對互聯網而言就是垃圾的存在,可能動輒幾十億的垃圾頁面對搜索引擎沒有絲毫價值,因為用戶不需要這些,因為低質內容降低用戶搜索體驗,因此我們在進行網站建設時謹記不能制造大量的垃圾頁面。

      那網站建設優化過程中有哪些操作可以提升用戶體驗以及能夠給予用戶想要的內容呢?首先我們可以對網站進行持續發布更新文章,最好是一些時效性強的文章,這樣能夠保證欄目、首頁等列表頁面的更新頻率,搜索引擎蜘蛛也會對網站有好感度。

      對于搜索引擎而言,網站復制內容幾乎等于互聯網垃圾的存在,當然也不是說不能轉載,對于優質文章也可以適度轉載并保留版權。但是搜索引擎并不喜歡每個頁面有大量重復相同的內容存在,因此我們在發布文章時可以對頁面進行去噪。


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